Mastering Innovation: From Idea to Value Creation

Amazon, Buzzfeed, Netflix, and Uber are a small sampling of companies that have completely reshaped the landscape of their respective industries within a short period of time. They entered markets with new technologies or radically different approaches to doing business leading to the demise or decline of industry incumbents.

The good news is that such disruptive innovations are not random acts of nature — there is a pattern to the phenomena. From the radical innovations that shake up entire industries to the many small innovations that perfect the execution of already successful organizations, innovation can be treated as a process, one that can be managed and turned into a driver of profits and growth.