A clear marketing strategy focuses on your customers. Unlike a business plan it will help you to clarify who you should sell to, what you should sell them and why they should buy from you rather than a competitor. Cranfield has been at the forefront of leading edge thinking in this area.
Create a marketing strategy that maximises your growth in sales and profits.
The Marketing Strategy and Planning programme is based on decades of Cranfield research and is delivered by professors Malcolm McDonald and Hugh Wilson. The programme gives you the capability to define marketing strategies that deliver sales and profit growth, and gives the tools to implement highly effective planning processes.
This is a two-day residential taking place at Cranfield School of Management.
Taught by world renowned Professors Malcolm McDonald and Hugh Wilson, you will benefit from their wealth of experience gained through decades of work with blue-chip businesses on their marketing planning processes.
You will benefit from a range of creative and diverse ideas used by the programme participants to overcome challenges that they have faced across a range of sectors.
The pragmatic design of the programme content walks you through a step-by-step process for developing a marketing strategy and plan. The goal is to help you organise the strategic marketing planning process effectively for immediate implementation, ready for you to share with confidence to your stakeholders.