Organise and develop a top class sales function. At Cranfield, we know first-hand about the demands on Sales Directors and Leaders to grow revenues
An advanced understanding of how to make the selling organisation productive.
An increased ability and confidence in influencing, managing and motivating sales teams
Practical tools for managing a customer portfolio and creating customer value.
Connect more closely with the marketing team and creating customer strategy together.
State-of-the-art concepts, tools and frameworks for creating an effective sales strategy to improve performance.