Value Creating Strategies

This new two-day programme develops a unique approach to the development of competitive advantage. It builds on Cranfield's stream of research into the processes of value creation and capture and adds a complex systems view of organisational change.This recognises the need to approach change through a portfolio of initiatives, projects and experiments which generate feedback; the feedback is used to decide whether to adapt, escalate or abandon the initiative. Thus rather than the strategy process having a clear stage of formulation and implementation, instead we develop and approach of guided emergent change.