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Creating Customer Centric Leaders

How HEC Paris designs executive programs on customer centricity

RESEARCH

The Value of Staff Customer Contact

RESEARCH

Avoiding a Social Media Firestorm

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How B2B Marketing is Learning from B2C

VIEWPOINT

Building Brands for the Future

Kellogg School of Management’s Tim Calkins on brands and brand management in our hyperconnected age

NEWS

Communications in the Era of Fake News

NEWS

Strategic Marketing for the Digital Age

RESEARCH

Smart Products Vs a Meaningful Life

The psychology behind smart product adoption and outsourcing tasks to focus on the meaningful

VIEWPOINT

Functionalization: A Key to Survival

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A Hybrid Digital Strategy Is Key

NEWS

Mastering Sales Leadership

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Better Key-Account Relationships

Four tips for key-account salespeople ...and one for their customers!

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6 Drivers of Brand Desire

EVENT

Innovation in the Luxury Market

RESOURCE

Customer Focused Insights

6 research-based articles from Kellogg’s marketing savvy thought-leaders

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Servitization A Model for Growth

VIEWPOINT

Vermeer’s Blue Ocean Thinking

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Data Analysis – It’s a Human Issue

NEWS

Strategic Marketing Analytics

From data-driven insight to customer-centric action – improve your marketing strategy

RESEARCH

Value Creation from Big Data

RESEARCH

The Power of Compliments

VIEWPOINT

Big Data – Beyond the Hype

A lean approach to data science: introducing ESADE’s ‘Big Data and Analytics Canvas’

RESEARCH

When Customers See CSR as a Negative

BOOK REVIEW

Digital Transformation and the Human Touch

VIEWPOINT

A Conversation with Marion Debruyne

VIEWPOINT

Predictive Analytics – The Future for Retail

VIEWPOINT

The Sad Demise of the Chief Marketing Officer

RESEARCH

From Rumour to Fact - A Question of Certainty

Lessons on managing communications more effectively from Apple and McDonalds


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