VIEWPOINT
Creating Customer Centric Leaders
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VIEWPOINT
How B2B Marketing is Learning from B2C
B2B marketing practice will follow the lead set by B2C marketers in the years ahead
NEWS
Strategic Marketing for the Digital Age
Michigan Ross program to future-proof B-to-B and B-to-C marketing strategies
NEWS
Mastering Sales Leadership
Schulich helps senior executives master the critical-thinking skills and strategies required at the forefront of sales leadership
EVENT
Innovation in the Luxury Market
WBS’s Luxury and Innovation Hub explores the evolution of digital and experiential luxury for the new generation
VIEWPOINT
Data Analysis – It’s a Human Issue
How selecting appropriate data to provide 'business' answers is a human responsibility
RESEARCH
The Power of Compliments
How to Use Positive Feedback to Motivate Staff as Well as Customers
VIEWPOINT
The Sad Demise of the Chief Marketing Officer
An alarming trend in companies that claim to put the customer first
